StepsPoint Business Guidelines
Transparent rules and best practices for claiming, managing, and representing your company on the StepsPoint platform.
1. Accurate & Honest Profile Information
Business profiles must accurately represent a legitimate, operating commercial enterprise. The following standards apply to all listings:
Real Business Name
Use your actual operating name as registered or displayed on your physical storefront. Do not stuff keywords or phone numbers into your title.
Verified Location & Hours
Maintain accurate physical street addresses and open hours. If you operate an online-only service, declare service areas appropriately.
Authoritative Ownership
Only authorized owners, partners, or designated corporate communications staff may claim or manage a business profile on StepsPoint.
Authentic Photography
Upload genuine photos of your storefront, team, menu, or products. Avoid generic stock photos or misleading depictions.
2. Review Response Etiquette
Responding to reviews is one of the most powerful ways to build customer loyalty. Follow these professional guidelines:
Thank Your Customers
Acknowledge positive feedback with personalized gratitude. It shows prospects that you value customer satisfaction.
Handle Negative Feedback Professionally
Stay calm, apologize for genuine shortcomings, explain what steps were taken to fix the issue, and invite the reviewer to contact management directly offline.
Never Attack or Doxx Customers
Never insult a reviewer, disclose their private medical or financial records, or threaten legal action in public responses.
3. Strictly Prohibited Business Actions
Violations of these rules may lead to immediate loss of verification badges, public fraud warnings placed on your profile, or account termination:
- Self-Reviews: Submitting positive reviews for your own business or instructing staff, agencies, or family members to do so.
- Incentivizing Ratings: Offering customers cash, discounts, free meals, or raffle entries conditional on leaving a 5-star review.
- Competitor Sabotage: Posting or commissioning negative reviews against competitors in your geographic trade area.
- Review Gating & Filtering: Intercepting unhappy customers before they leave a review while selectively directing satisfied customers to public rating sites.
- Threats or Coercion: Threatening customers with litigation or fines for publishing honest, non-defamatory reviews.
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